Customer-centric, digital world, effective decision-making

In our data-filled, customer-centric, digital world, effective decision-making is being driven increasingly by analytics. POSH looks deeper into the front, middle, and back offices by merging statistical data mining with a consultative approach, artificial intelligence, machine learning and modeling tools. We help our clients minimize risk, boost operational efficiency, create regulatory compliance frameworks, simplify supply chains, and identify new channels for growth and profitability.

Data Strategy & Workshops

Every business wants to realise the full potential of its data assets but where do you start? Datalicious can help assess your current situation and develop a roadmap.

  • Data maturity assessments
  • Data strategy development
  • Data workshops

Web & Mobile Analytics

Websites and mobile apps are crucial to successful customer journeys and no matter what platform you are using, we can turn your data into into actionable insights.

  • Tag audits + best practice reviews
  • Web + mobile app analytics projects
  • Google, Adobe, WebTrends, etc

Testing & Experience Optimization

Boost brand engagement and sales by personalising, testing and optimizing all touchpoints along your customers path to purchase no matter what platform.

  • AB/MV testing + optimization
  • Cross-channel personalization
  • Google, Adobe, Optimizely, VWO, etc

Marketing Attribution & Mix Modeling

How do you invest your advertising budget to maximise sales? Let our data scientists provide the answer using marketing attribution and media mix modeling.

  • Online + offline channel attribution
  • Interactive spend optimizer tools
  • OptimaHub, Google, Adobe, etc

Predictive Models & Segmentation

Develop and automate advanced predictive models across multiple data sources to start taking proactive action in optimizing your customer journey.

  • Predicting churn + next best action
  • RFM etc segmentation + targeting
  • Experience design + automation

Customer Journey & Single View

An increasingly complex customer journey with more and more channels make it crucial to eliminate data silos and create a single view to take action.

  • Cross-channel integration + targeting
  • Campaign + experience optimization
  • OptimaHub, Google, Adobe, etc

Big Data & Cloud Computing

No matter what the challenge, our data engineers can help you stay ahead of the game by utilising the latest in big data innovation across the major clouds.

  • Operationalising big data analytics
  • Google Cloud Platform (GCP)
  • Amazon (AWS) big data tools

Outsourced Tag Management

Poorly managed tags negatively impact user experience and data accuracy. Our tagging specialist can help avoid this and do so cheaper than you can yourself.

  • SuperTag, Google, Tealium, etc
  • Including regular tag audits
  • Fixed annual support fees

Dashboards & Reporting

Share the insights that matter with your whole business. Our specialists can set-up custom reports on your preferred tech stack across multiple data sources.

  • ETL + data warehousing
  • Report design + automation
  • R, D3, Plotly, Tableau, etc